Man shaming in commercials

Why are so many companies choosing to throw men under the bus in television commercials? Not sure what the motivation is to make men seem like the lowest levels of animals and that they are worthless. There is probably more examples and more that needs to be said but here are just a few.

Nationwide

A man can’t eat in his new kitchen? The women is cleaning up after him before he even gets a chance too. Some men like to clean, stop stereotyping, Nationwide.

JustFab

A man is obviously concerned about his wife’s shopping addiction but she then belittles him by telling him it’s “her” money and then to go make some dinner. Sounds like there is marriage canceling or divorce in their future.

Nutrisystem

I’ve wrote about this before, but calling men fat pieces of garbage on the couch “so to speak” and stop shoving our holes full of pie might motivate some dieters, but abuse is no way to sell your product. Yes, I’ve tried Nutrisystem and you can do just as well by eating the cardboard it came in.

There are numerous other commercials for home improvement projects where the woman is humiliating the man in front of other people.

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